In this world, the company which leads in marketing leads the whole and the main component of marketing is Advertising. Advertising is done through mass communication process and the message is reached up to the people through electronic media, paper media, hoardings, etc. Advertising helps the people also to know about new schemes of the company. But, advertising also have two sides like a coin, one is positive while the other one is negative. So, lets have a look over its pros and cons.
Pros of Advertising
- The full control of advertising is on the hand of advertiser. The place of advertisement, its timings, its layout and design, and all the things related to it are controlled by the advertiser.
- Its flexible to advertise your company anytime and anyway, like paper advertising, electronic media advertising, etc.
- It makes more people to know about your company and may also increase your sale.
- Advertising is necessary for having a good and leading business.
- The new schemes of the company can be known to people by advertising only.
Cons of Advertising
- The cost of advertising is high depending upon the type of advertising.
- There may be effect of advertising on the people and may not also. It is not 100% sure that there will be positive effect of advertising.